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As marketing executives we know our firms ought to be doing video marketing. We’ve heard over and over that video marketing can enhance SEO, that Google loves videos because they own YouTube, and Google and YouTube are the two most visited websites.
We also understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country’s largest firms still have no online video presence.
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Remember when firms weren’t sure if they needed a website?
Today, we know we need a website and we know users won’t tolerate a site that loads slowly or looks bad on their mobile device; they’ll move on to the next search result or suggested referral.
A growing number of Internet users feel the same way about websites without video — they will simply move on if all they see are head shots, a few stock photos, and lots and lots of words in tiny print on their smartphones.
The way it looks today
MOST FIRMS PEOPLE PAGE LOOKS LIKE THIS
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John Reynolds
Divorce Lawyer
Example only ( no I am not a divorce lawyer )
John Reynolds is an expert divorce lawyer and will help you make the right decision throughout proceedings by providing you with pragmatic and exact advice whilst also remaining empathetic at all times.
It is his belief this unique approach that has brought him highly-satisfied clients and an outstanding reputation within the field.
The way it could look tomorrow
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John Reynolds
Divorce Lawyer
This was filmed on a smart phone – you could do this – we can show you how…
John Reynolds is an expert divorce lawyer and will help you make the right decision throughout proceedings by providing you with pragmatic and exact advice whilst also remaining empathetic at all times.
It is his belief this unique approach that has brought him highly-satisfied clients and an outstanding reputation within the field.
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Why reinvent a perfectly good wheel?
Continue with your networking, events sponsorship and social media and we will support you with the video marketing.
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People Pages
Your business is built on trust and nothing builds trust for clients like seeing and hearing you.
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Email Signatures
Adding a short video to your email signature puts a face to the name. It’s networking 24 / 7.
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Event Promotion
Promote your events by adding a short video of the presenting partner to your sign up page.
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Sponsorship
Promote and follow up sponsored events in video to attract more interest at the start and add longevity to each campaign.
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Testimonials
Third-party video endorsements can give potential clients the greater comfort level they’ve come to expect when shopping for services.
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OTHER IDEAS
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Two possible solutions
Employ a video production company to make your video and you will get one video
Let us show you how to make video and you can have as many videos as you need – when you need them.
Pro’s and Con’s of both solutions and an alternative
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