There is an exciting revolution in professional services marketing – are you part of it?

There is an exciting  revolution in professional services marketing – are you part of it?

Take a look at our latest project for Kitsons LLP

  • As marketing executives we know our firms ought to be doing video marketing. We’ve heard over and over that video marketing can enhance SEO, that Google loves videos because they own YouTube, and Google and YouTube are the two most visited websites.

    We also understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country’s largest firms still have no online video presence.

  • Remember when firms weren’t sure if they needed a website?

    Today, we know we need a website and we know users won’t tolerate a site that loads slowly or looks bad on their mobile device; they’ll move on to the next search result or suggested referral.

    A growing number of Internet users feel the same way about websites without video — they will simply move on if all they see are head shots, a few stock photos, and lots and lots of words in tiny print on their smartphones.

A SIMPLE EXAMPLE – WHICH DO YOU PREFER?

The way it looks today

MOST FIRMS PEOPLE PAGE LOOKS LIKE THIS

Example only ( no I am not a divorce lawyer )

John Reynolds is an expert divorce lawyer and will help you make the right decision throughout proceedings by providing you with pragmatic and exact advice whilst also remaining empathetic at all times.

It is his belief this unique approach that has brought him highly-satisfied clients and an outstanding reputation within the field.

The way it could look tomorrow

This was filmed on a smart phone – you could do this – we can show you how…

John Reynolds is an expert divorce lawyer and will help you make the right decision throughout proceedings by providing you with pragmatic and exact advice whilst also remaining empathetic at all times.

It is his belief this unique approach that has brought him highly-satisfied clients and an outstanding reputation within the field.

It’s time to take advantage of this increasingly essential marketing tool.

  • Why reinvent a perfectly good wheel?

    Continue with your networking, events sponsorship and social media and we will support you with the video marketing.



Where to include video in your marketing

    • People Pages


      Your business is built on trust and nothing builds trust for clients like seeing and hearing you.

       

    • Email Signatures


      Adding a short video to your email signature puts a face to the name.  It’s networking 24 / 7.

    • Event Promotion


      Promote your events by adding a short video of the presenting partner to your sign up page.

    • Sponsorship


      Promote and follow up sponsored events in video to attract more interest at the start and add longevity to each campaign.

    • Testimonials


      Third-party video endorsements can give potential clients the greater comfort level they’ve come to expect when shopping for services.

    • OTHER IDEAS

      • Social media videos
      • Learning and development
      • On boarding
      • Internal communications
      • Client support
      • Client information videos
      • Video blogging

If you think video production is expensive and something of a black art you are correct.

Unless you rethink the problem, we did.

We have produced video in many styles for the public and private sector and have worked with all kinds of clients.

The end result however is always the same

“That was fun can we do some more please?”

CONTINUE