How many clients did you loose today?

The competition in businesses such as law, accountancy and FIA’s has become fiercely competitive in the last few years

and is set to become even tougher in the next few.

Some see social media as the FREE solution, but is that really the case?  Research, if you can believe it, says that social media might be free but about one third of SME’s are spending about £500 a month to manage it.

Not you?  Think again how long does it take you or a member of staff to write a blog post or press release.   How much time is spent tweeting or updating social media in your firm.  Time is money, as they say.

The whole idea of social media when it comes to business is a simple one.  To get potential clients attention and encourage them to visit your website and give you their business.  Or am I missing something here?

Let’s say I’m not, this is normally how it goes your firm posts a.

  • comment on a topical subject from a person in the firm or a
  • comment on a item in the news by a person in the firm or a
  • new service being offered by a firm with a person to contact for more details

These things have one thing in common – people.

Is it safe to assume that if you found such an article of interest you would want to learn more about the topic and the person making the comments?  So you click the link and the chances are that you go straight to the same written content on a firm’s website.  What a golden opportunity missed.

Would it not be better if the person that gave you the advice via social media was there to greet you,  give you a little more advice introduce themselves and invite you to contact them?

If you don’t do this one thing is certain other firms will use video in their marketing in 2018 and will win business from you.

You only get one chance to make a good first impression.  That’s as true today as it’s ever been.  How important is trust you may well ask…