Video Creates Instant Rapport
Video is the most personal and intimate form of mass-communication available. It allows the viewer to connect with you and it establishes instant rapport. Video gives visitors to your website the opportunity to see your body language, your facial expressions, and to hear your tone of voice. Short of a face-to-face conversation, it’s the best way to connect with a prospective client and establish trust—ultimately making it more likely that they’re going to pick up the phone and call you rather than the competition
Video Showcases Your Expertise
Depending on which approach you take with your videos, they can be an excellent opportunity to demonstrate your knowledge and create credibility. Did you know the three most clicked links of a law firm’s website are the:
- People pages
- Recruitment pages
- Contact page
We recommend that you start by creating a video for your profile page.
It’s the perfect way to introduce yourself to prospective clients. Answer the most common questions people ask at the first meeting. Give short (30-60 second), unscripted responses, we can help you with that
Video Positions You Above The Competition
Competition is intense in the legal industry. And then, there are online-based legal providers that offer legal services at very low rates. Professionally produced video creates instant credibility and trust and is an effective way to position yourself above the competition. This is particularly important if you charge rates that are “above average” in your market, or if you want to be able to do so in the future.
Video Engages Website Visitors Who Don’t Want To Read
Statistically, most people browsing the internet would prefer to watch a video than read text. Creating video for your website is a smart way to appeal to those visitors—giving you an opportunity to engage them that otherwise wouldn’t exist.
In addition, keep in mind that video has value far beyond your website. For example, you can share your videos on social media and use them to engage a whole new audience. Publishing your videos to YouTube has search-engine benefits, making you more visible to prospective clients.
The bottom line: if you’re not using video as part of your marketing strategy, you are missing out on the opportunity to engage, educate, and build rapport with potential clients. With today’s technology, it’s easier and more affordable than ever to get started. You could hire a company to do this for you but it will probably end up being a video about the firm and not you.
Ask your clients if they do business with the firm or you? Then ask yourself why are you not using a video on your profile page?
Make video a part of your law firm marketing strategy, you won’t regret it!