ATTRACT NEW CUSTOMERS – BUILD LOYALTY – HAVE SOME FUN
THE VALUE OF VIDEO ON YOUR WEBSITE
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Project: Pesky Fish Story
Background
Most fish sold to the public and catering trade can be up to ten days old or previously frozen.
Ben King is the skipper and owner of Pesky Fish. His idea is simple.
To offer high end restaurants fish caught off the Cornish Coast in the morning and on the menu that evening while paying fishermen a fair price.
To do this he is using a sustainable logistics company ( InterCity Rail Freight ) that collects the fish from Plymouth and transports it to London by rail where the final mile delivery is achieved using electric vehicles.
He chose to use online video to explain the new idea to restaurants in London.
We taught him how to film himself. Then we edited the video for him
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This is what Ben did himself after we showed him how. This was all done using a smart phone!
We used stock video and audio from our library to bring the story to life.
The finished version is below
BELOW IS THE FINISHED VIDEO
The only reason you are not using video is no one has shown you how.
using the smart phone in your pocket
how to get in front of the right people at the right time
using the smart phone in your pocket
how to get in front of the right people at the right time
INTERACTIVE PACKAGING
Customers are increasingly interested in the provenance and traceability of their food.
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WHAT A WASTE OF SPACE!
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Its never been more important to engage with consumers.
Space is limited on product labels and packaging so use QR codes. We can add all manner of content from text and pictures to video and podcasting. Plus we can tell you how well campaigns are doing in real time.Before you scan this – What day of the week is it?
GIVE YOUR PRODUCT THE WOW FACTOR EVERY DAY OF THE WEEK
Before you scan this – What day of the week is it?
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Nigel Bloxham talks about Interactive packaging
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Pitching B2B
Customers want to see and hear you
BUILDING CUSTOMERS RELATIONSHIP IDEAS THAT WORK
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The “I didn’t know that factor” that customers love to share.
Foodies have a great appetite for information when it comes to the food they buy and a great example of how it adds value is Exmouth Mussels.
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Feel the fear and do it anyway.
Talking to customers at the Oxford Food Festival it became clear that while people loved crab few bought it fresh. The reason was simple “We don’t know what to do with it”.
To solve the problem we produced a video “How to pick a crab” and using our “Scan and Go” solution attached it to each crab sold. In short customers could scan the crab with their mobile phone and watch the video explaining what to do.
Customers loved it and The Really Interesting Crab Company sold more crab.
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A day with the punters
It was just a fun day out at Crabstock and we discovered that fishermen can actually talk to God!
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