If you really want to grow your business AND SELL MORE START TELLING STORIES GIVE YOUR PRODUCTS THE WOW FACTOR SEE HOW IN UNDER THREE MINUTES If you really want to grow your business AND SELL MORE START TELLING STORIES GIVE YOUR PRODUCTS THE WOW FACTOR SEE HOW IN UNDER THREE MINUTES

B2B and B2C customers need to buy your story before they buy your product. Your Story Why you do what you do – Your Passion How you do what you do - Your Knowledge Interesting ways to use the product - Added Value we help you get things done CONTINUE

ATTRACT NEW CUSTOMERS – BUILD LOYALTY – HAVE SOME FUN

THE VALUE OF VIDEO ON YOUR WEBSITE

  • 74%

    Its estimated that 74% of all internet traffic will be video in 2018

  • 800%

    Landing pages with video have up to 800% more conversation that a page without.

  • 95%

    Viewers retain 95% of information when they watch it compared to 10% when reading text

Slide You can write 10.000 words You can show 100 images Or make one short video and give your products the WOW factor LIKE THIS ONE
  • Project: Pesky Fish Story

    Background

    Most fish sold to the public and catering trade can be up to ten days old or previously frozen.

    Ben King is the skipper and owner of Pesky Fish.  His idea is simple.

    To offer high end restaurants fish caught off the Cornish Coast in the morning and on the menu that evening while paying fishermen a fair price.

    To do this he is using a sustainable logistics company ( InterCity Rail Freight ) that collects the fish from Plymouth and transports it to London by rail where the final mile delivery is achieved using electric vehicles.

    He chose to use online video to explain the new idea to restaurants in London.

    We taught him how to film himself.  Then we edited the video for him

  • This is what Ben did himself after we showed him how.  This was all done using a smart phone!

    We used stock video and audio from our library to bring the story to life.

    The finished version is below

BELOW IS THE FINISHED VIDEO



The only reason you are not using video is no one has shown you how.

Slide We can show you how to make professional looking videos
using the smart phone in your pocket
We can help you to find your story and how to tell it We can edit your video for you and show you
how to get in front of the right people at the right time
Then we can do things like this
We can show you how to make professional looking videos
using the smart phone in your pocket
We can help you to find your story and how to tell it We can edit your video for you and show you
how to get in front of the right people at the right time
Then we can do things like this

INTERACTIVE PACKAGING

Customers are increasingly interested in the provenance and traceability of their food.

  • WHAT A WASTE OF SPACE!



  • Its never been more important to engage with consumers.
    Space is limited on product labels and packaging so use QR codes. We can add all manner of content from text and pictures to video and podcasting. Plus we can tell you how well campaigns are doing in real time.

    Before you scan this – What day of the week is it?

    GIVE YOUR PRODUCT THE WOW FACTOR EVERY DAY OF THE WEEK

    Before you scan this – What day of the week is it?

  • Nigel Bloxham talks about Interactive packaging



  • Pitching B2B



Customers want to see and hear you



BUILDING CUSTOMERS RELATIONSHIP IDEAS THAT WORK

  • The “I didn’t know that factor” that customers love to share.

    Foodies have a great appetite for information when it comes to the food they buy and a great example of how it adds value is Exmouth Mussels.

    Take a look at Myles Corner

  • Exmouth Mussels



  • Feel the fear and do it anyway.

    Talking to customers at the Oxford Food Festival it became clear that while people loved crab few bought it fresh.  The reason was simple “We don’t know what to do with it”.

    To solve the problem we produced a video “How to pick a crab” and using our “Scan and Go” solution attached it to each crab sold.  In short customers could scan the crab with their mobile phone and watch the video explaining what to do.

    Customers loved it and The Really Interesting Crab Company sold more crab.

  • A day with the punters

    It was just a fun day out at Crabstock and we discovered that fishermen can actually talk to God!



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